Privacy Policy

This Privacy Policy explains how Darwen Furniture and Gifts (“we”, “our”, “us”) collects, uses, and protects your personal information when you visit our website, shop in store, or communicate with us. We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Darwen Furniture and Gifts
[insert business address]
Email: [insert email address]
Telephone: [insert number]
We are the data controller responsible for your personal information.

We may collect and process the following types of personal data:

• Contact details: name, address, telephone number, and email address.
• Order details: products purchased, delivery address, and payment information.
• Communication data: messages or emails sent to us.
• Website usage data: information collected via cookies or analytics tools to help improve our website.

We use your personal data for the following purposes:

• To process and deliver your orders.
• To communicate with you about your order or enquiry.
• To manage your account (if applicable).
• To comply with legal obligations (e.g., tax or accounting records).
• To improve our products, services, and website experience.

We process your personal data under the following legal grounds:

• Contractual necessity – to fulfil orders and provide services.
• Legal obligation – to meet record-keeping or consumer law requirements.
• Legitimate interests – to run our business efficiently and improve customer experience.
• Consent – for optional marketing communications (only if you have opted in).

We do not sell or rent your data. We may share it with trusted third parties to help operate our business, such as:

• Delivery and courier partners (e.g., Royal Mail, courier services).
• Payment processors (e.g., card providers).
• Website and IT service providers.

All partners are required to handle your data securely and in compliance with data protection laws.

We retain your data only as long as necessary for the purposes outlined in this policy, including legal, accounting, or reporting requirements. Typically, order records are kept for up to 6 years to comply with tax law.

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of any inaccurate or incomplete data.
• Request deletion of your data (where legally possible).
• Object to processing or request restriction of processing.
• Withdraw consent to marketing at any time.
• Request data portability (receive a copy of your data in a reusable format).

To exercise your rights, please contact us using the details above.

Our website may use cookies to enhance functionality and measure traffic. You can disable cookies through your browser settings. For detailed information, please see our Cookie Policy (if applicable).

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date. Continued use of our services after changes are published indicates your acceptance of the revised policy.

If you have concerns about our handling of your data, please contact us first so we can resolve it. You also have the right to complain to the Information Commissioner’s Office (ICO):

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Telephone: 0303 123 1113